On My Playlist: Boyfriend by Pomplamoose (ft. Leroy Sanchez)
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On My Playlist: Yesterday by Jay Park
(Updated: April 30, 2022. Scroll down for latest updates.)
16 March 2022 — After spending a couple of days in Paris (read more about it here), Blackpink’s Lisa was spotted in Rome visiting Bulgari’s luxurious flagship store getting an exclusive look at some of Bulgari’s exquisite gems.
TL:DR Version:
Fans who were gathering in front of the Bulgari’s boutique to catch a glimpse of Lisa sang ‘Lalisa’ to her when she appeared to say hi to the crowd. She even said ‘Thank you for coming’ to the loud cheering fans through the glass door.
#LisaRomana 😭❤️❤️❤️ pic.twitter.com/jsfVPpM4sQ
— Lemon (@Dangerous155) March 16, 2022
GUYS I’M SHAKING, I WAS CRYING, SHE LOOKED AT ME, I’M SHAKING #LISA #LALISA #LISAROME #LalisaRomana pic.twitter.com/WDdd7qZVlx
— ً (@GIRL0VESICK) March 16, 2022
[220317] - (popular celebrity photographer) German Larkin IG story update with LISA:
— 🎂 리사! UPDATES (@LaliceUpdates) March 17, 2022
“@.lalalalisa_m fans are on 🔥@Bulgariofficial
@.jc.babin”
🔗 https://t.co/LOBzmtTGkn#LISAXBVLGARI pic.twitter.com/BYLyatxzzs
this was the best day of my life, i’m still shocked, so grateful. #lisa #lalisa #lisaromana #lisainrome pic.twitter.com/Pfv2ifoY3Z
— ً (@GIRL0VESICK) March 16, 2022
19 March 2022 — Bulgari posted images from Lisa’s visit on their Instagram account @bulgari.
21 Mar 2022 — Bulgari released a video of Lisa’s visit to Rome on their Youtube channel.
30 April 2022 — Lisa uploaded her Europe vlog to her LiLi Film Youtube channel.
Read first part of this series: Blackpink Lisa at Incheon Airport & Paris Sightings.
14 Mar 2022 - Vogue Korea published its April 2022 issue featuring Blackpink’s Jisoo who grazed three different covers of the magazine as well as 12 pages of content, including pictorials and interviews. I personally enjoyed reading Blackpink’s interview that consist of more than a one-liner answers and this interview is exactly that. Jisoo spoke candidly during the interview sharing her thoughts which gave a glimpse of who she is behind the scenes and the article was written beautifully describing her. Read the full article here (scroll down for the English translation):
TL:DR Version:
(Photos and excerpt from Vogue Korea)
Three different covers:
21 March 2022 - Three short clips were uploaded to Vogue Korea’s instagram page.
25 March 2022 - Vogue Korea released ‘What’s in JISOO’s bag?’ video as a follow up to the article and the short clips.
(Last Update: May 18, 2022. Scroll down for updates.)
‘Jentle Garden’ is a collection inspired by a fantasy world created by Gentle Monster and Blackpink’s Jennie for their most recent collaboration. The new collection has been released on March 10, 2022 and because of the high interest from fans and general public, most products were immediately sold out right after the release and even led to Gentle Monster’s site being down for a while because of heavy traffic. This marks the singer’s second collaboration with Gentle Monster, following her first successful collection ‘Jentle Home’ which was released in April 21, 2020.
Jennie first teased about her latest collaboration with Gentle Monster on her Instagram post back in December 2021, where she posted a picture of her with the cone-shaped flower bag with lilac colored straps.
Then the sightings of this PR package first started to circulate amongst Jennie’s celebrity friends around early February and later on her own Instagram where she posted pictures and videos of her unboxing the package.
Ahead of the collection release, Gentle Monster announced that they are releasing Jentle Garden game that will be available to public starting February 22. The game itself will let you grow your own flower garden with Jennie on the mobile game and consists of characters that are part of Jennie’s life.
“For one month, top 10 players will be selected each week, and they will receive a prize of a flower bag containing five Jentle Garden eyewear models.”
—Gentle Monster
[GENTLE MONSTER X JENNIE]
— GENTLE MONSTER (@_GentleMonster_) February 18, 2022
On February 22nd, the "Jentle Garden" game with Jennie will be released. 💐💐 Stay tuned for the special event💕#JentleGarden #Jennie #제니 #GentleMonsterxJennie pic.twitter.com/CjtJR6PxxY
Play ‘JENTLE GARDEN’ with Jennie💝
— GENTLE MONSTER (@_GentleMonster_) February 22, 2022
Download NOW on App Store and Google Play!
We will select the top 10 rankings every week for a month and give out our flower bags containing the 5 types of eyewear from the “Jentle Garden” collection! 💐💐 #JentleGarden #젠틀가든 #Jennie #제니 pic.twitter.com/wvCt3w7xph
The flower bag package, also known as the ‘FRUITS OF PARADISE,’ contains a set of Jentle Garden products selected by Jennie and will be sold in packages with Jennie’s signature at the five select cities where the Jentle Garden pop-up will be held. These cities include Seoul, Shanghai, LA, Hong Kong, and Singapore. It is rumored that the package is priced at $3,253.
[INFO] 220318 The "Fruits of Paradise" Jentle Garden limited edition packages are all sold out in the opening day of the Seoul Pop-up store (info from blackpink5677)
— 𝙅𝙀𝙉𝙉𝙄𝙀 𝙉𝙀𝙒𝙎 (@NEWSJENNlE) March 18, 2022
The package is priced for $3,253, according to Gentle Monster website. #JENNIE #제니 #BLACKPINK pic.twitter.com/MCXFmYJvUs
The retail packaging comes in a lilac box with flowers and Gentle Monster ribbon tied around it. It also includes a small sling bag for the glasses. I personally love the packaging and think they’re well executed.
“The line comes with three optical glasses, three sunglasses and one special frame embellished with crystal details. Available in a variety of colorways, including white marble and classic black, the offerings are encased in “Jentle Garden” packaging.”
—hypebae.com
“Lensed by Paris-based photographer Hugo Comte, the collab’s campaign is set in a surreal fantasy garden featuring the K-pop star in the brand’s signature reflective metal designs.”
—hypebae.com
Jentle Garden campaign is probably one of the more exciting campaign I’ve seen this year so far. Breaking away from the usual plain background setup that Blackpink members usually have for their photoshoots, this campaign feels more vibrant, surreal and alive at the same time. Gentle Monster art director shared on Instagram story that Kill Bill and Suntory Whisky were some of their inspiration concept for Jentle Garden campaign photos (source). I think the concept was well executed and the final images are amazing.
I honestly thought at first all the flowers were added in post production but apparently they did use real flowers props and built the set for the shoot.
Source: @official_jensoo Twitter | @jennierubyjane Instagram Story | Art Director @jeon.minkyu Instagram
UPDATES:
18 May 2022 — Gentle Monster announced that the Jentle Garden Game will terminate on May 30, 2022.
Jentle Garden Game Termination Notice
— BLΛCKPIИK GLOBAL (@BLACKPINKGLOBAL) May 18, 2022
“Jentle Garden will terminate on May 30, 2022. You will no longer be able to play the game after the termination. Thank you so much for enjoying Jentle Garden.”#블랙핑크 #제니 #JENNIE @BLACKPINK pic.twitter.com/BPWpSoA5n0
9 Jan 2023 — Found on Twitter:
Depends how much they paid Jennie but based on downloads it’s likely a $1.00 eCPM with a 20, 30, 40 intent to buy, product recall, brand affinity increase.
— Max Albert (@maxvwalbert) January 9, 2023
Those kinda numbers only rivaled by Micheal Jordan X Spike Lee “it must be the shoes” type of shit
Read the second part of this series: Jennie at the Jentle Garden Seoul Pop-Up Store.
Disclaimer: The following is just my own personal opinion as a viewer (and a blink) who watched this series for entertainment purpose. Also, may contain spoilers ahead.
After (what felt like years of) long delay of the release of the Korean drama Snowdrop (설강화), the highly anticipated drama starring Blackpink’s Jisoo finally aired its first episode on December 18, 2021. I was probably one of the many blinks who were excited and curious about Jisoo’s acting debut as a main lead on this drama that has been gathering a lot of attention since the beginning of its filming. So, as soon as they released the first two episodes, I started watching and following this series as they unfold new episodes every weekend.
First, I’m going to talk about the main reason I even started watching this drama, which is Jisoo because honestly, if I had to decide wether or not to watch this drama by only reading the synopsis and Jisoo isn’t starring in it, I probably skip this one altogether (historical drama is just not my thing personally). And just like any other times where an idol is making a main-lead acting debut on tv series or movies, people has certain expectations as well as preconceived bias (good or bad) towards that idol. Die-hard fans will mostly quick to support their idol wether their acting was good or bad while the general public who’s not necessarily familiar with the idol will either take interest in the debut or already has doubts about their acting skills because they are an idol. I’m not saying that these represent all general public, but these are some common reactions that I’ve read a lot online and I think it’s warranted for since there were cases in the past where idols crossed over to the acting world with subpar acting. And so, as much as I wanted Jisoo to do well, even I as a Blackpink fan was honestly a little nervous about Jisoo’s acting and worried that I will be disappointed.
But disappointed I was not because Jisoo did managed to perform above my expectations and then some. Starting off as a kind, funny, naive, and empathetic Yeong-ro in the first couple of episodes, she set the tone of the drama really well by giving the viewers a look into Yeong-ro’s mind and her world. From Yeong-ro’s friendship with her roommates to the love strucked version of herself after meeting Soo-hoo during the group blind date, every scenes Jisoo did feel natural and fitting to her character. Honestly, I see a little bit of an overlap between Jisoo’s real life character and Yeong-ro’s character that sometimes made me feel that I’m just watching Jisoo on screen (Blackpink members mentioned this too during their OT4 Instagram live a while back and I can totally see why). But when she’s in her Yeong-ro’s persona, she’s a little more restrained and graceful in the way she speaks and acts (albeit her funny scenes).
This version of Yeong-ro is then carried through the second part of the drama where it took a dark, dark turn with the whole hostage situation going on in the dorm. And this is when Yeong-ro’s character evolved to a more sombre, sad, and scared version but still maintaining her empathetic, good-natured self. I don’t think there’s a lot of scenes where Yeong-ro smiles after the hostage situation began and it’s honestly kind of depressing to watch Jisoo constantly in tears, feeling guilty, scared or having guns pointed at her head. But I have to say those scenes also showed a different side of her that I haven’t seen before. It was pretty captivating to see her portraying emotions that I never seen her wear on her face.
Then towards the end of the drama, we see another evolution of Yeong-ro where her braveness, determination, and selflessness shine. She was fighting for love, life and justice for the people around her and it was fascinating to see. I think all in all, for her first main lead role, she performed really well. We can truly see a wide range of Jisoo’s acting through this drama and I’m looking forward to other acting gig she’ll take on in the future (hopefully with a less depressing storyline than this one).
Having been heavily promoted as a romance drama, I have certain expectations about the romance storyline between Yeoung-ro and Soo-hoo. I mean if you were me and looked at these promotional posters, you probably have that expectations too right?
These photos of Yeong-ro and Soo-ho basking in the warm yellow lights staring at each other longingly as if they’re falling in love in the prime of their youth can probably be categorized as strategic marketing or clickbait material, depending on how you look at it I guess. Me, personally, as a viewer, saw this as a clickbait poster because none of these scenes nor expectations of a good romance plot represented by these posters were delivered (imho). They probably should’ve used this poster for the main marketing materials and I would definitely have a different expectations for the romance arc.
The series teased about the possibility of a happy ending for these two in the early episodes, where the story was still focusing on Yeong-ro’s dorm life with her friends and the couple’s brief interaction on the day of the group blind date. There were some good moments between the two that clearly showed their attractions to each other. But now looking back, I think those moments were too light and too few to overcome the darker and heavier things that happened afterwards and sustain the chemistry between the two of them for the rest of the series.
It also felt like Yeong-ro and Soo-ho’s chance of finding love was doomed the moment Soo-hoo pointed his gun at Yeong-ro’s head and used her as a shield before taking the whole dorm hostage. After that episode aired, I remember discussing this with my sister and we asked each other how Soo-ho’s redeeming arc will be written in order for him to be able to be together with Yeong-ro. That arc needs to be really good because otherwise, there were only two possibilities that we could see going forward after seeing that scene. One scenario is that this is a case of stockholm syndrome romance where Yeong-ro will fall in love with her captor (the classic Beauty and the Beast scenario). And the other scenario is that those two wouldn’t end up together (which in the end was the case). Both weren’t very appealing scenarios to be honest.
Throughout the series, I honestly was hoping that there will be some kind of plot twist that will give them a happy ending. But it’s clear as the story progressed, no such thing was happening. Even the coffee making scene which led to the couple’s first kiss fell kind of flat and, I don’t know, forced in a sense that it felt like the scene was there just to get them alone in the attic and kiss. There were so many issues that haven’t been resolved between the two of them and drinking coffee and sort of just ‘forget’ about those felt a little bit like a cop-out solution. That’s just me though. Maybe I’m more of a skeptic. Maybe for a young girl in college who just met her first love, a cup of coffee was enough to forgive and forget. Don’t take me wrong though, Jisoo’s and Hae-in’s acting were good. The chemistry was there. It’s just the plot that was kind of disappointing.
Romance aside, the spy/political arc kind of took over the majority of the episodes after the hostage situation began and I feel Yeong-ro’s role faded into the background quite a bit. Jisoo’s screen time didn’t feel as prominent as it was in the earlier episodes and even her role as Soo-ho’s love interest also seemed to be slowly put aside, especially after Cheong-ya’s identity has been revealed to the hostages. There were more scenes involving Soo-ho and Cheong-ya after that and to be quite honest, given their history and interaction inside the dorm, a romance arc between the two seemed to be more plausible and made sense at this point.
There were some feel-good moments and also I-want-to-strangle-this character moments through out this series. Let’s start with the latter ones. I have to say I can’t stand Nam Tae-il and Ahn Gyeong-hui’s characters in this series. Nam Tae-Il’s constant obnoxious, loud, and sometimes stupid comments and Ahn Gyeong-hui’s yes man, people pleasing but cunning attitude sometimes made me just fast forward their scenes. Also, I would be very concerned if people like them hold high positions in the government.
Second there’s Gye Bun-ok who constantly made me roll my eyes every time she appeared. Her character was actually likable in the early episodes, when she was kind to Yeong-ro and tried to cover for her when she was late back to the dorm for roll call. But then she just turned to the dark side ever since finding out about Yeong-ro and Soo-ho during the open house. The girl seemed incapable of showing loyalty, compassion and accepting forgiveness. I get that she has a rough, traumatic childhood growing up but still. It’s fascinating to see, though, how different she and Ms. Pi responded to the situation despite their mutual traumatic past.
For the feel-good scenes, Yeong-ro’s whole ordeal of getting back to her dorm room for roll call through the window was pretty epic. There was tension, drama and comedy all mixed together and we can clearly see the warm comradery between Yeong-ro and her friends. I think that is one of my favorite scenes in this drama. Other than that, I enjoy all of Yeoung-ro’s scenes with her roommates just because despite of Hye-ryeong’s constant protests, in the end they seemed to always band together and help each other out. Kind of reminded me of the good ol’ college days when friends feel like your family and you’d do anything for them.
I also quite like Cheong-ya’s character throughout the series. She’s smart, loyal, and sometimes ruthless but without feeling like she loses her humanity in the process. I admire her for staying true to her words and helped out Soo-ho until the end.
Anyway, overall, it was still an enjoyable series. I think for me, following it when it was airing also helped me to not get bored and just abandoned the series altogether because of the heavy spy/political arc towards the middle and end. Also, having talked to a couple of other blinks who watched the series as well, I think the general consensus was we're all pretty happy with Jisoo’s acting, a little disappointed with the plot but enjoyed the series overall. And I think this review’s long enough so I’ll just end it here.
(If any of you watched this series as well, let me know your thoughts on the comments section. Would love to read them.)
12 March 2022 — Blackpink’s Lisa was spotted at Incheon International Airport on her way to Paris before leaving for Rome. Debuting her platinum blonde hair, the singer was seen greeting fans and the press who were waiting for her cheerfully. See the images below for Lisa’s airport outfit breakdown.
Photos taken by @jaylim1:
Photos taken by @foto_jo_:
lisa is just 167cm but how the hell she be looking like 176cm? 🥲
— ᴛʏꜱʜ (@lisascultvre) March 12, 2022
BON VOL LALISA#LisaParisienne pic.twitter.com/Yzsz0IqHUo
SHES PLATINUM BLONDEEEE
— ☁️ (@lsmygem) March 12, 2022
BON VOL LALISA#LisaParisienne
When multiple people started to request a heart gesture from her, Lisa immediately answered to each request and threw different heart gestures to multiple directions in high spirit, inciting laughters from the crowd. She even did her signature ‘eehee!’ that she hasn’t done in a while before walking towards the entrance of the departure hall.
น่ารักนุบนิบไปหมด 🥰 #LisaParisienne pic.twitter.com/lFFrqvOLOO
— know 🍋 (@bestyouwanna) March 12, 2022
a fan asked lisa to do eehee and she said "oh, it's been a while! eehee~" and after that reporters started saying "lisa, do eehee this way too~" "lisa do it here too" and she kept doing it so everyone could take a picture 🥺pic.twitter.com/REGGCpQv8k
— sha (@ariesIili) March 12, 2022
🙂 리사야 하트!!
— 웅득이 (@monari_jen) March 12, 2022
🐥 하트!!!!!
😀 여기도 하트!!!!!
🐥 네에!!!!!!!❤️ pic.twitter.com/FAJAuITI1V
13 April 2022 — The next day, Lisa arrived at Paris Charles de Gaulle Airport safely with her entourage. Walking out to the arrival hall dressed in an all-black look, she was immediately swarmed by fans who were waiting for her with their phones out to get a glimpse of her and showered her with flowers, gifts and welcome greetings. She also managed to give autographs to several blinks in the crowd.
LISA IN PARIS
— 🌈🌈 (@jennylcr_) March 12, 2022
HAVE A NICE TRIP HERE 🥰🌈#lisa #LisaParisienne #블랙핑크리사 #블랙핑크 pic.twitter.com/u6apI0KxFv
Lisa arrived in paris !#lisaparisienne #lisablackpink #리사 #blackpink pic.twitter.com/CBcQSmlvEY
— cj 🤍܁ᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠ (@Nahmeo) March 12, 2022
We hope you'll get a good rest and enjoy your time in Paris, our sweetest Lisa💛 pic.twitter.com/oOSFkj6Cl1
— LISANATIONS (@LISANATIONS_) March 12, 2022
[PRESS] #LISA at Charles de Gaulle Airport in Paris 🇫🇷
— BLACKPINK BLINK UNION🌷 (@BBU_BLACKPINK) March 12, 2022
BON VOL LALISA#LisaParisienne @BLACKPINK
pic.twitter.com/eABYwsSBwz
Lisa stayed in Paris for a couple of days visiting Disneyland Paris and was spotted strolling around the city with Austin Butler and CELINE's head of couture and events, Peter Utz before leaving for Rome.
21 April 2022 — A fan uploaded a video of Lisa in Paris with her entourage. Blinks on Twitter are now asking Lisa to post the pictures she took that day.
리사 이 사진이 필요해.. pic.twitter.com/vKB7gOt68Z
— 백합 (@97_00327) April 21, 2022
OP saw Lisa in Paris back in March but she didn't know it was Lisa. She took this video because she needed some essay material, the essay was on "How different people use their smartphones for different purposes" 😂
— 🌻 (@lisamygem) April 21, 2022
57 said "you could do a topic on 'hei humans pose for pics'" pic.twitter.com/ekenYWKazw
30 April 2022 — Lisa uploaded her Europe vlog to her LiLi Film Youtube channel.
13 May 2022 — Lisa finally posted the shot of the behind the scenes video that was posted on Twitter a couple of weeks ago.
Read second part of this series: Lisa at Bulgari Rome Flagship Store.
(Updated: Jul 5, 2022. Scroll down for latest updates.)
“On Thursday, March 10, Tiffany & Co. revealed a new campaign starring Rosé, who was named a brand ambassador back in 2021, and its latest HardWear collection.”
TL:DR Version:
“Less than a year after her first campaign as a brand ambassador for Tiffany & Co., BLACKPINK’s Rosé is back with a new campaign for Tiffany HardWear. She unveiled a new bracelet and necklace which are, fittingly, rose gold.”
—teenvogue.com
“Embodying the bold attitude of the collection, the K-pop singer shows off the new Tiffany HardWear jewellery pieces in a series of photos shot by fashion photographer Mario Sorrenti. Sorrenti famously photographed Kate Moss’s Calvin Klein campaign in the ’90s, and it’s not a stretch to say that his new portraits of Rosé will be similarly immortalised.”
—Tatlerasia.com
“The K-pop musician wears designs highlighted with the house’s iconic gauge link motif, which is inspired by a 1971 bracelet from its archives. Standouts include the new necklace and bracelet made of black titanium, 18k rose gold and diamonds that will be debuting this coming July.”
—hypebae.com
“The pop star wears minimalist fashions to emphasize the collection’s architectural shapes.”
—wwd.com
Continuing her role as Tiffany & Co’s global house ambassador, ROSÉ’s second campaign for Tiffany HardWear was nothing less than the previous first campaign she appeared on less than a year ago. Donning an all-black look for the shoot, ROSÉ’s wardrobe choices really highlighted the jewelry pieces against the black fabric as well as her platinum blonde hair.
My favorite look is probably the one where she wears the Khaite Yves Rib-Knit Bodysuit paired with the Saint Laurent slim fit tailored trouser and black Anja pumps (see outfit details here). The whole look just exudes simplicity, sophistication and boldness at the same time and they look really good on her.
As excellent as her first campaign was, dare I say (imho) that this campaign is definitely a step up from its predecessor. And Tiffany’s slogan is right. ‘She’s back and bolder than ever.’
Watch the campaign video below and check out the ROSÉ x Tiffany HardWear collection at Tiffany & Co’s website.
UPDATES:
11 March 2022 — A fan posted on Twitter a snippet from the podcast Luxury News Weekly talking about the impact that Rosé had after Tiffany & Co. appointed her as a brand ambassador and the international power K-pop stars are starting to have to influence the buying power of public.
“She single handedly doubled the sales of the collection she was promoting. All by herself. Doubled. It’s kind of unheard of.”
They picked the right brand ambassador and matched the brand ambassador to the correct jewelry. That is not as easy as it sounds.
I love the fact that, with this particular influencer, there are tangible results. Because yes you could’ve driven millions of fans to their page and they would’ve got lots of visits, but at least the visits are converting. So they need to dive deep and find out why it’s converting. Obviously, the influencer has a lot of sway in that. But, one thing about fans is that, her fans kind of remind me of the Fenty fans that would literally put their money where their mouth is. They would go and buy the product. And that’s the kind of thing you want. So well done Tiffany and they need to really treat her very, very well.
She’s got a great internet personality and her followers are great too. And the nice thing about K-pop stars is that they’re really reliable. They’re pretty stable and it’s not popular to be chaotic, unlike in this side of the world, where if you’re not doing something crazy, you don’t make headline. They’re very safe when it comes to their images which makes for great brand ambassadors.
That tells me though, that that means they are look up to as proper role models.”
—Luxury News Weekly Podcast S02 Ep 06
Although I mostly agree with what was discussed in this podcast, I have to note here that there is a part where the hosts were talking about popularity amongst the members of Blackpink, which I personally don't necessarily agree with. I think all Blackpink members are popular in their own ways and have big influences over their fans' purchasing power. If you've followed their roles as brand ambassadors closely, you surely have came across at least one article talking about the positive impact they have on the sales of the respective brands they are representing. But I'll just chalked this up to perhaps inadequate research on their part since at some point, they also alluded to the fact Rose's the only one from the group who has a solo career (which we all know is not true because Jennie and Lisa have released their solo albums, and now we're waiting on Jisoo's solo) and mentioned that Blackpink consisted of "maybe five or so women as part of that group". I know with the numerous amount of K-pop girl groups that are out there, it’s hard to keep up with all the news so I can understand.
Listen to the full episode here (Rosé’s topic started at the 22:24 minute mark and goes ‘til 28:27 minute mark)
Luxury News Weekly S02E06: Blackpink’s Rosé breaks Tiffany & Co. Record #로제 #ROSÉ pic.twitter.com/wBrOLWIdQB
— chiara (@skintypink) March 11, 2022
31 March 2022 — Tiffany & Co. released a second version of the video campaign. The video was circulating widely on TikTok and Instagram, running as an ad.
@Tiffany & Co. Back and bolder than ever. K-Pop star ROSÉ remixes Tiffany HardWear her way.
♬ Promoted Music - Tiffany & Co.
2 April 2022 — Tiffany & Co. also a guide of the hardwear line on their Instagram account.
4 April 2022 - The podcast Luxury News Weekly once again discussed about the sales impact that Rosé had for the Tiffany & Co.’s HardWear collection.
“I was very intrigued the first time that Tiffany & Co. decided to use Rosé as one of their brand ambassadors. Not just some generic brand ambassador, but specifically for their line of jewelry called HardWear.
…not long after that, their sales doubled and it propelled HardWear into being from this kind of sub-brand or sub-collection to one of Tiffany & Co.’s main collections. So you have Rosé to thank for that.
Now, they went from using her as an ambassador to partnering with her as a tenured partner for Tiffany & Co. A true representative, okay? Not just some influencer. So, they’re doubling down on a new campaign for HardWear.”
— Luxury News Weekly S02 Ep12“I love the fact that Tiffany is now finally getting back to what they do best. Blackpink’s Rosé, she’s wearing black, she’s got the jewelry on. Beautifully minimalist, the HardWear, the jewelry itself, very, very lovely. Some of the links are actually black, which gives a great nod to Blackpink. Also, when you look at the rose gold jewelry that they’ve used, beautiful, beautiful stuff.”
— Luxury News Weekly S02 Ep12
Listen to the full podcast here (Rosé’s topic started at the 10:30 minute mark and goes ‘til 17:30 minute mark).
[Yachting Channel: Business News] Luxury News Weekly S02E12: Why Blackpink’s Rosé has Tiffany & Co. Hooked #TiffanyxROSÉ #TiffanyHardWear #로제 #ROSÉ pic.twitter.com/B8Onw41IOX
— chiara (@skintypink) April 28, 2022
10 April 2022 — Tiffany & Co. shared a Spotify playlist ‘Vibe Check’ by ROSÉ that contains songs for the hardwear campaign curated by ROSÉ.
12 April 2022 — Tiffany & Co. released the second video from the campaign on their YouTube channel.
1 May 2022 — Tiffany & Co. is printing ROSÉ x Tiffany HardWear campaign poster.
i want the poster too 🥹 pic.twitter.com/ajybkdhkOi
— chiara (@skintypink) May 1, 2022
2 May 2022 — A fan found a video of poster of ROSÉ x Tiffany HardWear campaign being printed.
crying rose gold w pavé diamond tears pic.twitter.com/C0hrgtePtm
— chiara (@skintypink) May 2, 2022
7 May 2022 — A fan found a video of the printed poster of ROSÉ x Tiffany HardWear campaign.
i just want the poster too 😭 pic.twitter.com/BRbCrgAPkM
— chiara (@skintypink) May 6, 2022
8 May 2022 — Since the campaign launched, common to what fandoms usually do, Blinks from around the world have started sharing photos of where they saw Rosé’s campaign on billboards (which are a lot by the way). I stumbled upon this tweet that features a clip of somebody documenting a list of places where the campaign have been spotted. I gotta say, it really took lots of dedication to compile all these photos including the locations where these ads are located. Plus I thought the tweet and the clip edit are pretty funny too.
I know Rosie sleeps very well every night with hank (her partner) in her penthouse 😌 while her subfandoms worry about her income lmfao. Btw, goodnight my angel baby 😘 #로제 #ROSÉ pic.twitter.com/78sZamE26x
— Kendy (@k__duyen) May 8, 2022
12 May 2022 — Examples of tweets I mentioned above from Blinks.
“big ass billboard” 😆😍 #ROSÉ #로제 pic.twitter.com/FMi7Om53SL
— ROSIÉ~ (@rosie_iloveyouu) May 12, 2022
Not everyone can say that their fave idol have a 150 feet store wrap and a 80 feet billboard in one the most expensive shopping streets in New York, let that sink in for a minute.. Yeah that's right, only #ROSÉ! And I am beyond proud! ctto pic.twitter.com/SQcVVnx9aw
— Roje (@rosestandard11) May 14, 2022
30 May 2022 - Tiffany & Co. released new campaign photo of Rosé.
30 Jun 2022 — Tiffany & Co. released new campaign photos of Rosé wearing black titanium gauge chain necklace that features a single 18K rose gold paved diamond link.
“Not only is this the first time a design from the HardWear line is crafted in a material other than gold, the facelift also gives this limited-edition piece a more comfortable quality since titanium is one of the most lightweight materials to be used in jewellery making. The semi-matte finish of the titanium links further ramps up the industrial edge of the gauge link necklace which is based on an archival Tiffany & Co. bracelet design from 1971.”
—femalemag.com.sg
2 Jul 2022 — Tiffany & Co. posted new updates on the campaign on their Instagram & Twitter accounts.
Special-edition Tiffany HardWear is here and it's like nothing you've ever seen before. Just ask ROSÉ. Learn more: https://t.co/IJyqZ6i6Xo #TiffanyHardWear #TiffanyAndCo pic.twitter.com/1GuOoUSrGc
— Tiffany & Co. (@TiffanyAndCo) July 1, 2022