Donut Of Curiosity
Donut Of Curiosity is the newest donut shop in Jakarta that just opened last Sunday (Sep 8) at Ashta District 8 and will surely be the talk of the town (at least for the next few weeks) because of their unique store concept. Adopting a more simplistic approach, the store is decorated with just one artistic artwork inspired by the shape of donut dough being mixed. The enormous floor-to-ceiling knot-like concrete pillar structure that stood tall in the space is surrounded by concrete walls, soft pink carpeting and it also serves as a display for their donuts that are exhibited like artworks in a museum. The whole store screams modern and artistic and definitely invites curious gazes from the passerby. Although this kind of donut store might be the first of its kind in Jakarta, I have to say it also reminds me (in a good way) of Gentle Monster stores and Nudake cafes which adopted similar design concept and vibes.
Other interesting fact that I found out was Donut Of Curiosity is created by the same team behind the famous Scarlett’s brand. It’s said that it took the chef 1.5 years to research and develop their current dough recipe, which apparently uses 3 different kinds of flour for the mix resulting in their soft and chewy donut texture.
Currently, they are offering 10 different flavors—2 savory and 8 sweet options—for their donuts:
• Maple & Beef (32k)
• Truffle & Garlic Butter (32k)
• Valrhona (32k)
• Earl Grey & Milk Choco (30k)
• Brûlée & Yoghurt (28k)
• Lemon (25k)
• Pistachio (30k)
• Matcha Strawberry (28k)
• Smoked Vanilla (28k)
• Salted Honey & Kinako (25k)
(11 Sep) An update from one of the owners regarding the current ordering system:
Ordering system is split into 3 batches per day.
Batch 1 — 11:00 am
Batch 2 — 2:30 pm
Batch 3 — 6:00 pm
For those who lined up before the opening time, you can purchase donuts right away from Batch 1 until it’s sold out.
For Batch 2 and Batch 3, you can line up to place your order and payment anytime and then come back to pick up your order at 2:30 pm and 6:00 pm respectively.
If you don’t want to go back and forth, you can try to come near the time when the donuts are being restocked but availability of flavors is not guaranteed (while if you place an order prior to Batch 2 and Batch 3 time slot, then your order is guaranteed. At least this is how I interpreted the message that’s posted on the owner’s IG story. I’d suggest you to double check with the staff during your visit to make sure that the rules still apply just in case they make any changes to their ordering system).
Maple & Beef (32k) | 8.5/10
I tried one of the savory options—the Maple & Beef—which is also their recommended menu. The donut is soft and chewy. The sweetness from the maple glaze and the savoriness from the beef bacon were very balanced. And the arugula and mayo were nice additions to the overall flavors. A solid 8.5/10 from me. Also, would definitely recommend to consume these donuts right away.
The store has no seating so you can only do take-out for the donuts. There are round height tables available in front of the store where you can eat your donuts standing if you choose to.
Also, special thanks to @munchandsnap.jkt for taking me to the pre-opening and getting me an early access to these donuts.
Donut Of Curiosity
Address: Ashta District 8 (UG Floor Unit 07), Jl. Senopati No.83, Jakarta Selatan, DKI Jakarta 12190, Indonesia
Hours: 11a.m-Finish
Instagram: @donutofcuriosity