Indigo at The Well

Indigo at The Well aimed to be the go-to spot for every book-lovers in downtown Toronto with the 40,000 curated books that are on display on the library shelvings that are in and around the 16,000² ft space. Not only they sell an extensive collection of books, they also sell lifestyle products, home décor, toys, stationery, music, audio equipments and gifts. Indigo is Canada’s only major English-language national bookstore chain with now over 200 superstores and small formats stores all around Canada.

“The store’s innovative design, crafted by the UK-based brand innovation studio Dalziel & Pow, promises to be a visual delight. It will revolve around a curated selection of Indigo’s books, with a newfound emphasis on lifestyle products and immersive in-store experiences,” shared the brand. —retail-insider.com

The massive store is designed with different sections and seating areas that are well spread out through out the space. The layout is very pleasing with ample rooms in between each shelves, making browsing the store a delightful experience. One of the coolest area of this store is their all-red manga section which they self-proclaimed as “The coolest manga shop in the city with a manga-inspired lighting installation”.

There’s also Propeller Coffee Co., a Toronto-based gourmet coffee roaster that sells beverages, pastries, and snacks that you can enjoy inside the store.

With the copious amount of books and lifestyle products that they sell in store, Indigo at The Well makes it a perfect place for visitors—book-lovers and non-book-lovers alike—to do some retail therapy or window shopping.

 

Indigo at The Well

Address: The Well Upper Ground UG04 | 486 Front St W, Toronto, ON M5V 0V2, Canada
Telephone: +1 647-254-2169
Hours: Mon-Sat 10am-8pm | Sun 10am-7pm

Instagram: @indigo.thewell
Directory: Indigo at The Well

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Mr. Surprise at The Well

Mr. Surprise is a specialty toy store where you can find various high-quality blind boxes, designer toys and trendy collectibles. They also work with local and international artists for collaboration projects as well as providing them with a space to exhibit and sell their artworks. 

“Founded in 2019, Mr. Surprise has grown to one of North America’s leader in designer toys, art, stationary and lifestyle goods. We are dedicated to continuously bringing you happiness, entertainment and amazing surprises everyday. We have collaborated and will continue to work with many Canadian and International artists to create phenomenal pop up events in order to cultivate the designer products market.”—thewelltoronto.com

Free Drop Off / Pick Up Service 

Mr. Surprise also offers 14-days free in-store storage for customers to do a Drop Off / Pick Up service for the toys they sell on social media platforms. How it works is if you’re a seller, after you find a buyer for your toys on social media, you can bring the sold toys to the store for storage. They will provide clear bags to pack you your toys in and labels for you to fill out. 

For the labels, you can write either ‘Paid’, ‘Unpaid’ or ‘Trade’. If the toy is unpaid, the store will make sure that the person picking up the toys show proof of payment before the hand off. If the toy is a trade, the store will make sure that the person picking up the toys must do a drop-off in return.

After you packaged everything, take a picture of the package and send it to your buyer. The staff will then store the package for you until the buyer come to pick it up by showing the picture you sent over to them as proof. 

If for any reason your buyer cannot pick the toys up within 14 days, storage extension is possible as long as you notify the store via text or call. 

So essentially, Mr. Surprise is playing middle man for these transactions, making it a little safer and convenient for the community to buy, sell and trade toys. Plus, it is a good marketing strategy for them since it gives them additional foot traffic of people who’s highly likely to buy something from the store.

The main reason I visited Mr. Surprise at The Well was exactly for this reason. My friend bought two Labubu from a seller on Facebook Marketplace and the seller has dropped off the items at the store. We came in, she showed the picture the seller sent over to the staff and they located her packages soon after. And since she only paid for half of the transaction, she then paid the remaining owed amount and showed the proof of payment to the staff before they handed both of the purchased Labubu boxes to her. On top of that, she also ended up buying a DIMOO Bear Dad from the store. So the complimentary service is really beneficial for the customers and the store as well. 

If you’re looking for toy collectibles and blind boxes like the currently internationally hyped Pop Mart collections in Toronto, certainly check out Mr. Surprise at The Well or at their Scarborough location.

 

Mr. Surprise at The Well

Address: 486 Front St W LG08, Toronto, ON M5V 0V2, Canada
Telephone: +14379831823
Hours: Everyday 11 am - 7 pm

Instagram: @mrsurprisethewell

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